Growth
Campaigns
Bulk WhatsApp messages on approved templates, targeted and tracked from send to reply.
Every campaign runs on a Meta-approved message template— WhatsApp doesn't allow bulk free-form text, so the template picker only ever shows templates that have actually been approved. Building one walks through four steps: choose a template, select your audience, personalize the message, and review before sending.
Choosing an audience
| Option | What it targets |
|---|---|
| All contacts | Every contact on the account. |
| Tags | Anyone carrying one or more chosen tags. |
| Custom field | A custom field matched by is / is not / contains. |
| Segment | A saved segment, re-evaluated live at send time. |
| Upload CSV | A one-off list of phone numbers — creates any contact that doesn’t already exist. |
Whichever audience you pick, you can also layer an exclude by tag list on top — useful for keeping, say, existing customers out of a new-lead campaign. Anyone who has opted out of marketing is always excluded automatically, regardless of audience type.
Personalizing the message
Each {{1}}, {{2}}… placeholder in your template can be filled from three sources per recipient: fixed static text, a built-in contact field (name, phone, email, company), or one of your custom fields — resolved individually for every recipient when the campaign sends.
Sending now or scheduling
Send immediately and the campaign goes out right away in small batches with a short pause between each, so it doesn't hit WhatsApp's rate limits all at once. Schedule it instead and Instant locks in your audience at scheduling time, then dispatches it automatically when the scheduled time arrives.
What you can track
Every campaign's detail page shows six live counts: total recipients, sent, delivered, read, replied, and failed— updated as WhatsApp reports each message's status. A reply from someone the campaign reached is automatically credited back to it, so you can see which campaigns actually started conversations, not just which ones sent.
- 1
Choose a template
Only approved templates are selectable. - 2
Select your audience
All contacts, tags, a custom field match, a segment, or a CSV upload — plus an optional tag-based exclusion. - 3
Personalize the message
Fill each template variable with static text or a per-recipient contact field. - 4
Review and send
Send immediately or schedule it, then watch delivery, read, and reply counts update live.