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Growth
Media library
Upload images, video, and documents once, reuse them anywhere you send media.
The Media Library is a shared account-wide store for files you reuse — most usefully, a template header image you don't want to re-upload every time you edit that template. It's separate from the files attached inline in an individual inbox message, which upload straight into that conversation.
Supported files and limits
| Type | Formats | Max size |
|---|---|---|
| Image | JPEG, PNG | 5 MB |
| Video | MP4, 3GPP | 16 MB |
| Document | PDF, DOC/DOCX, XLS/XLSX, PPT/PPTX, TXT | 16 MB |
These limits match what WhatsApp's Cloud API itself accepts, so a file that uploads here will also be usable in a template or a message without hitting a size wall later.
Uploads count against your plan's storage allowance. If you're near the limit, an upload may be rejected — see Billing & plans for what each plan includes.
Where it's used
- Picking a header image or video when building a message template, instead of uploading fresh each time.
- The “Send media” step when building a Flow.
Deleting an item from the library removes the stored file as well as its entry — anything already sent using it (a past message, an already-submitted template) is unaffected.